Qualitative Solutions

Clarion offers a complete portfolio of qual solutions:

• Focus groups - in person/online
• Buddy groups, mini groups, triads, pairs - in person/online
• In-depth interviews - in-person/phone/online
• Online bulletin boards
• Mobile diaries
• Online communities
• Street Sessions intercepts
• Ethnographies/shop along's

Check out our Qual Demo video and our Street Sessions demo videos.

Our qual team is a group of strategic thinkers equipped with the analytical and communication skills essential to understanding respondent input. We create a good rapport with respondents, keep discussions flowing, and ensure that conversations are well-paced.

When complex designs call for both qual and quant, Clarion is qualified to apply its experience in both. There is no confusion or lost findings – nothing falls through the cracks. Reports can be integrated to include both qual and quant insights.