Methods and Expertise
At Clarion Research, we develop customized research solutions to help your team uncover insights, fuel informed decision-making, and drive innovation.
customized to meet your needs.
METHODS
Customized surveys to measure, test, or predict: online, in-person or phone. Hard-to-reach targets. Advanced analytics and video capture options available.
Explore "why" through focus groups, online forums, in-depth interviews, mobile diaries, & ethnographies. Client backroom participation encouraged. Video reports available.
Multi-phase approach combining quantitative, qualitative, and/or desk research. A powerful solution when the topic is new, sensitive, or
particularly complex.
On-site/real-time reactions. Brand awareness, customer experience, sponsorship impact. Great for conventions, sporting events, transportation hubs, or college campuses.
Track CSAT, NPS, retention intent, and other KPIs with highly reliable sampling & field management. Swappable hot topics modules. Dashboard visualizations.
Solutions to fit
your budget and timing.
Omnibus, swift custom surveys, Street Sessions, and swift qual options.
Digestible and easy to understand advanced analytics: Segmentation, Key Driver Analysis, Discrete Choice, Max-Diff, Correspondence Analysis.
Qualitative and Quantitative research you can trust in North America, EMEA, LatAm, and APAC. In-language, culturally adept, real-time qual translations.
Market
Landscape
Understand market dynamics within the competitive environment.
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Understand attitudes and usage behaviors
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Segment your target audience
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Profile your consumer / B2B market
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Analyze the competitive landscape
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Identify marketplace trends
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Pinpoint what drives purchase of your product/service
to address your most pressing business needs.
EXPERTISE
Customer
Experience
Explore the relationships key audiences have with your brand.
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Identify the elements that delight customers and the ones that displease them
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Gain insights to the customer’s journey and path-to-purchase
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Uncover the most salient touchpoints
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Voice of the customer (VoC)
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Examine customer need states and usage occasions
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Understand the conversion funnel
Brand Health
Understand how key segments see dynamic brands in a changing landscape.
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Understand brand perceptions and image
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Measure your brand’s equity and reputation
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Brand funnel
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Values alignment
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Identify the white spaces your brand can own
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Brand health tracking
Advertising & Communications
Measure the impact of messaging, advertising, and partnerships.
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Advertising /message development
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Communications effectiveness
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Event and sponsorship impact
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Measure the impact of brand assets (packaging, logo, brand name, spokesperson)
Innovation
Ideate, optimize, and evaluate product concepts and features.
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Evaluate new product / service concepts
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Develop and refine products / services
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Optimize new or existing features
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Evaluate the user experience
Price Modeling
Determine optimal pricing within a competitive environment.
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Assess willingness to pay
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Uncover pricing to optimize revenue and/or share
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Explore insights to preserve the value of your brand
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Multiple approaches to fit your needs: Gabor-Granger, Discrete Choice, Van Westendorp, BPTO (Brand Price Tradeoff)